Mysterious twist to Ford Orion

Some advertisements go all out and showcase every single feature of the vehicle in question. Some choose the subtle storytelling and create a different aura around their brand. This Ford Orion footage definitely falls in the latter category.

It has a dark, gloomy atmosphere and the music complements the voice over that claims wonderful things about the car. There is a bit of mystery and excitement that certainly increases the attraction towards the car. This kind is typical of modern advertisements. They just don't tell about a product's nicest features, but they do it subtly and with great care.